Product Marketing Lead

About the role

You’ll turn a deep, technical product into clear stories that help teams understand why it matters and how to use it well. This role spans positioning, launches, customer proof, lifecycle education, and product messaging across the moments where clarity matters most.

What you’ll do

Define the narrative for new and existing product capabilities, build launch plans with product and growth, and create messaging that respects people’s attention. You’ll interview customers, surface proof points, write crisp product copy, and turn complex workflow benefits into language that feels specific and useful.

You’ll also help shape onboarding, lifecycle campaigns, sales enablement, and the editorial rhythm around product updates so prospects and customers can quickly understand what changed and why it matters.

What we’re looking for

You have experience marketing technical or workflow-heavy products, strong writing instincts, and the ability to connect product details to customer outcomes. You’re strategic, collaborative, and comfortable building the marketing foundation for a product with a clear point of view.